Associate Analyst, Online Marketing/Automotive

Since the mid-1990s, JupiterResearch has been a leading authority on the impact of the Internet and emerging consumer technologies on business. Jupiter helps its clients compete better and grow faster by providing insight, analysis and advice about one of the most dynamic industries of the last 50 years. For more information, please visit www.jupiterresearch.com

Associate Analyst, Online Marketing/Automotive

San Francisco, CA or New York, NY

An automotive analyst at JupiterResearch is a thought in a huge industry facing critical challenges, but one that has always been at the forefront of innovation in marketing and advertising. JupiterResearch’s brand and resources, combined with your skills, provide a platform for the analyst to understand and guide the industry forward. The automotive analyst works with the media and marketing team to advise clients on building the most profitable online and digital strategies by analyzing best practices, implementations, and business objectives.

Job responsibilities include:                   

• Establishing a reputation as a thought leader in automotive marketing
• Making JupiterResearch clients successful in their online strategies via advice and analysis, presented in consultation and report form
• Helping define the future of automotive marketing by producing 12 to 15 insightful, forward-looking and actionable research reports per year in collaboration with other experts at Jupiter
• Developing and maintaining relationships with key industry players through daily research activities and by attending industry events
• Providing insight and advice by e-mail and telephone in response to client inquiries.
• Presenting research findings to clients and at industry events, and providing support to the sales team with on-site presentations and telephone conferences for prospective clients
• Working closely with Jupiter's data research group to design consumer surveys, field executive surveys and build market forecast models
• Serving as a resource for journalists covering this domain, responding to press inquiries and participating in print, TV and radio interviews
• Traveling to client sites and industry events as required, generally around 10% to 15% of your time

Qualifications include:               

·        Minimum 3 years of interactive experience at an advertising agency or online media company focused on automotive, or at a consultancy that works with them

·        A fierce intellectual curiosity about the impact of the Internet and new consumer technologies on the auto industry. The ability to go beyond punditry to apply that thinking to practical business decisions, both near- and long-term

·        Excellent oral and written communication skills, analytic ability (critical thinking & data analysis)

·        The ability to create, articulate and substantiate a strong point of view, and back it up with data (consumer & executive surveys, forecasting, audience behavior analysis)

·        Poised and authoritative presence when speaking to senior executives and the press

·        Stature as or aspiration to be a thought leader in interactive media and marketing

If you want to be a part of our team and participate in – and help drive – our growth, we can offer you a full-time position with benefits including health care, a 401K plan, tuition reimbursement, and disability and life insurance, in a family-friendly, small-company-feeling working environment with the financial stability and quality standards of the Fortune 500.

We are an international company with offices all around the globe. Our parent company, MCG Capital, is a successful, publicly traded financial services firm that provides capital to support the growth and value creation strategies of companies like ours.

JupiterResearch would like to get to know you with your cover letter and resume.